Toys
Whitcoulls is more than just a book shop - we're also your trusted toy store in New Zealand, bringing joy to children of all ages. Our hand-picked toys collection is filled with a wide range of kids' toys, from popular franchises and characters to timeless wooden toys for kids and soft plush friends. We understand what Kiwi parents care about most when it comes to finding the right toys: age suitability, safety, and the perfect mix of fun and learning.
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Toys
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Shop a Range of Toys at Whitcoulls
At Whitcoulls, we know that every child is special, and their toys should be too. Whether you're looking for outdoor toys, interactive sets that encourage fun and learning, or something that sparks your child's imagination, we've got a wide selection that every Kiwi kid will love. From cuddly soft toys that make bedtime extra cosy to wooden toys that encourage hands-on creativity, our collection is all about bringing joy while helping your child grow and learn.
Shop Toys: Cars & Vehicles | Dolls | Soft Toys & Plushies | Dress Up
Our toys feature all the favourite characters from popular shows, movies, and books - superhero action figures for epic adventures, or beloved cartoon friends that always bring smiles. Your kids will be delighted to experience their favourite characters up close, like those from PAW Patrol, LEGO Friends, Peppa Pig, the Wizarding World and Disney. We want every playtime to be fun and magical, filled with toys that kids will treasure.
With our easy-to-use online toy store, finding the perfect gift is a breeze. We provide age-specific recommendations to help you pick toys that are just right for your child, making sure every purchase is filled with fun and excitement.
A Family-Focused Approach to Toys
As a family-focused brand, Whitcoulls knows how important it is to choose toys that are safe and enriching for your children. Our range includes playtime toys that encourage fun, interactive toys that spark engagement, and learning toys that help develop essential skills.
Whether you're shopping for birthdays, special milestones, or just a treat to brighten your child’s day, Whitcoulls is here to be your go-to toy shop in New Zealand. Plus, with our Rewards program, every toy you purchase adds value - putting money back in your pocket to spend on more fun experiences.
Explore our range online or in-store and discover the perfect toys for endless fun. Shop online now for fast, nation-wide delivery or click-and-collect from your nearest Whitcoulls store.